Communicating between Belgium and France: your questions.

Because the media, cultural references and expectations are different. A message that works in Brussels or Liège can go unnoticed in Paris or Lyon: angles, examples, vocabulary and media choices all need adapting. Translating is not enough — you have to transpose.

In France, the major national media are concentrated in Paris and the regional press carries real weight; competition for journalists' attention is intense. In French-speaking Belgium, the landscape is tighter, with a limited number of major titles and channels, and more direct relationships. Newsrooms, timing and the stories they look for are therefore different.

By starting from what their readers care about, not from what the company wants to say. In practice: identifying the journalists who cover your sector, building an angle that speaks to a French audience (a figure, a trend, an innovation, a leader with something to say) and pitching the right format at the right time.

No. Support can start before a launch, during a market entry, or when brand awareness lags behind an existing commercial presence.

It helps a company gain media visibility it cannot buy: articles, interviews, op-eds, radio or TV appearances. To do so, it identifies the right journalists, builds stories that interest them, writes press releases and press kits, prepares spokespeople and tracks coverage.

No — and no honest PR professional can: journalists remain free to choose. What is guaranteed is rigorous targeting, angle-building and follow-up, transparent reporting on every action, and a clear review of the coverage obtained.

Each engagement has its own indicators, agreed at the outset: number and quality of media mentions, outlets reached, key messages picked up, speaking opportunities, growth in executive visibility, inbound requests. You receive regular reports on actions taken and their effects.

Yes. We define an editorial line, topics and a publishing rhythm with you, and help you write content that showcases your expertise to decision-makers in the target country.

Yes, in an advisory role: preparing messages, spokespeople and media responses when a delicate situation affects your company. Talk to us as early as possible, ideally before the situation arises.

Primarily companies with expertise worth explaining: B2B technology and software, industry and mobility, health and medtech, cleantech and circular economy, professional services, finance and listed companies.

Every engagement is quoted individually, based on scope, deliverables and duration. Many companies start with a short audit before moving to monthly support. The first conversation is free and without commitment.

You describe your project through the contact form. We reply within two business days and suggest a 30-minute call. You then receive a clear proposal: scope, deliverables, timeline and quote.

Yes. The same know-how applies both ways: understanding the French-speaking Belgian media landscape, adapting the message and building the right relationships to earn credibility with Belgian audiences.

Our core focus is French-speaking Belgium and France. For projects that require a presence in Flanders, we work with trusted Dutch-speaking partners rather than claiming to cover everything alone.

Yes, most meetings take place by video call. We travel to Brussels, Wallonia and Paris when a project requires it: meetings, interviews, events.

Yes. Meetings, working documents and part of the content can be produced in English, particularly for international companies or non-French-speaking leadership teams.