Services

Media relations, strategy and executive visibility, between Belgium and France.

A focused offer built around what truly makes a company exist in a new market: an adapted message, convinced journalists and leaders who speak up.

Newspapers coming off a printing press

Why

Translating is not enough. You have to transpose.

Belgium and France share a language, not the same media or the same codes. To win the trust of a new market, a company first has to be heard there.

1

Media that work differently

Media landscape, timing, contacts: what works in Brussels does not automatically apply in Paris, and vice versa.

2

A message to adapt

Examples, references, vocabulary, proof points: your message must speak to customers, partners and journalists in the target country.

3

Credibility to rebuild

Nobody knows you yet. Media visibility and your leaders' voices are the surest ways to build trust.

Our three areas of expertise

01

Strategy & positioning

Notebook and pen on a wooden table

Before speaking, know what to say, to whom and how. We review your current communication and adapt it to the codes of the target market.

What we do

  • Audit of your current communication
  • Adapting your message to the target market
  • Defining key messages and priorities
  • Building a communication plan

What you get

  • A clear view of your image in the target country
  • A message your new audiences understand
  • A prioritised, realistic roadmap
02

Media relations & press visibility

Stacks of newspapers

With a background in journalism, we know what newsrooms expect. We turn your expertise into stories journalists actually want to pick up.

What we do

  • Identifying the relevant media and journalists
  • Writing press releases, press kits and op-eds
  • Building relationships with newsrooms
  • Preparing and supporting interviews
  • Tracking and analysing coverage

What you get

  • Angles designed for the target country's audience
  • Precise targeting rather than mass mailing
  • Regular, transparent reporting
03

Corporate communication & executive visibility

Studio microphone

In a new market, people trust people first. We help you embody your company and carry your expertise.

What we do

  • Company and leadership storytelling
  • Media training and interview preparation
  • Editorial strategy and LinkedIn visibility
  • Showcasing expertise and reputation

What you get

  • A clear, human story
  • Spokespeople at ease with the media
  • A steady presence with your target decision-makers

A simple process, no middlemen

  1. Discovery call

    Your ambitions, your market, your resources. No commitment.

  2. Audit

    Analysis of your communication and visibility in the target market.

  3. Proposal

    A clear scope: deliverables, timeline, indicators and quote.

  4. Delivery

    Messages, content, media outreach, interview preparation.

  5. Review

    Coverage, actions taken, lessons learned and next steps.

A journalist's eye

We know what makes a good story, and what ends up in the bin. Every angle is built for newsrooms.

A senior partner

No account manager in between: the person advising you is the one calling the journalists.

Clear results

Actions taken, coverage, quality of mentions: transparent reporting, with no promise of guaranteed coverage.

Start simple, grow together

Every engagement is tailor-made and quoted individually, with scope and deliverables agreed upfront.

One-off project

Cross-border communication audit

The ideal starting point to understand where you stand.

  • Communication audit
  • Positioning analysis
  • Recommendations and action plan
One-off project

Communication strategy

A clear framework to approach the neighbouring market.

  • Positioning and key messages
  • Roadmap
  • Media relations plan
Monthly retainer

Media relations

Press presence built over time.

  • Story ideas and writing
  • Media targeting and outreach
  • Coverage tracking
Monthly retainer

Executive visibility

Make your leader the voice of your company.

  • Editorial strategy
  • LinkedIn support
  • Speaking preparation
Specific need

Something else?

Sensitive communication, product launch, press event… For design, video or web, we rely on a network of trusted partners.

Contact us

Priority industries

  • B2B technology & software
  • Industry, engineering & mobility
  • Health, medtech & biotech
  • Environment, cleantech & circular economy
  • Professional services
  • Finance, fintech & listed companies

Expanding into France or Belgium?

Get a proposal tailored to your situation and budget.